FED UP WITH FAST FOOD EYE CARE?

Eyecare today is being delivered more and more by national optical chain stores and huge insurance dominated clinics. With their huge advertising budgets and emphasis on profits instead of quality care, they have created high volume vision factories that provide basic care and offer a minimal number of eyecare products that are, at best, adequate for "the masses". They advertise low prices and fast service, and this is quite appealing on the surface. As our lives have become more hectic, a large market has developed for this "fast food eyecare".

Nowadays, "continuity of care" hardly exists. When patients lose their relationship with "their" doctor, many subtle health and vision problems may go untreated until they have reached an advanced stage. Glaucoma is a perfect example of an eye disease that can go undetected for many years, when different doctors examining the same patient do not get to compare the findings year after year. Instead of going to an eyecare provider for the "deal of the month", find a doctor you like and trust, and stay with them as long as you can!

We are in the midst of an explosion of new and better eyecare products. There are hundreds of contact lenses now available besides the ones advertised on TV! We can correct astigmatism, color blindness, and bifocal needs, and we can reduce and eliminate nearsight with eye retainers! There are contact lenses that resist deposits, and others that are miracles for dry eyes.

There are also hundreds of eyeglass lenses available! With these new thin materials, we can say goodbye to "Coke bottle" glasses. Anti-reflection and scratch coating technology is vastly improved compared to older less expensive brands still offered. There are eyeglass frames made of titanium, nickel-free, and stainless steel materials that are thinner, stronger, and more colorful than ever before!

Unfortunately, however, this explosion of eyecare products is going largely unnoticed, because most of these products are simply not offered at the "fast food" places. They don't want to confuse "the masses" or their own inexperienced salespeople with too many choices, so they just offer up a few products.

It is sad that people have to put up with mediocre care. Maybe they go along with whatever they get because they've never experienced truly excellent care. We have seen repeatedly how our patients go from failure to success, and from "pretty good" to "really great" with the right products, and, of course, a "never give up" attitude from the doctor.

We want to show you the difference this can make for you. We will take the time to listen to your problems, and then we will explain their causes and how to solve them.

WHY COME TO US?

At Eye to Eye, we are proud of our reputation for excellence in eyecare. Our purpose is to provide our patients the most thorough, up-to-date, and individualized care possible.

Our most well known specialty is contact lenses. We are recognized in the Atlanta area for "doing the impossible" with contact lenses. We get referrals every day from other doctors and patients who rely on us to take on the most difficult cases and turn them into successful contact lens wearers.

Our vast experience, preventive care philosophy, and "never give up" perseverance have earned us the reputation as "the place to go for contact lenses".

But superior contact lens fitting is not our only "claim to fame". People also come to Eye to Eye because we are experts at solving medical eye problems and vision difficulties that are too often overlooked by other eye care providers.

As an optometry practice, we provide primary medical and visual eyecare. We have been trained extensively to diagnose and treat functional vision problems as well as eye disease, using a variety of treatment methods, including prescription eyeglasses and contact lenses, eye muscle training exercises, prescription medications for eye diseases, and various minor surgical techniques for treatment of dry eyes to removal of small objects embedded in the eye's surface.

At Eye to Eye, we offer the latest advances in diagnostic testing equipment, including:

Automated refraction and corneal measurement	Visual field (peripheral vision) testing

Gentle air puff pressure test with automatic eye tracking	Corneal topography

Digital retinal photography

We never forget that our patients are responsible for our success. We treat our patients the way we would want to be treated.